Barry Callebaut: The chocolate decoration brand Mona Lisa now available in Mexico – the 50th world market

Strengthening our global leadership in chocolate decorations

From left to right: Rene Chavez – Sales Director Gourmet Mexico; Ofelia Elias – Marketing of the gastronomic trade; Chef Alan Espinoza – Chef of the Chocolate Academy in Mexico; Olga Garcia – Marketing Director Mexico; Chef José Ramón Castillo – Michelin-starred chocolate maker Mexico

Mona Lisa, Barry Callebaut’s global decoration brand, continues to expand geographically and is now also present in Mexico. We celebrated this milestone with Chef José Ramón Castillo, Mexico’s famous star chocolatier, via a live broadcast.

Our chocolate decoration brand Mona Lisa® brings the most artistic chocolate creations to life. Its goal is to create a WOW! factor for consumers by color, taste, texture and shape. With its chocolate decorations, Mona Lisa allows chefs to delight their customers with unique and exceptional creations while making their work in the kitchen more efficient.

Today’s consumers crave intense sensory pleasures. A high-end dessert should not only satisfy the palate, but enchant it. To do this, it must appeal to all the senses and also stimulate them with color, texture and shape. I am delighted that Mexican consumers can experience this in the future.

Patricia Cas Medina, world leader of the Mona Lisa brand

The introduction of Mona Lisa to Mexico is a perfect example of our Gourmet approach. We seized the pandemic as an opportunity to refine our business model and expand our customer footprint. With Mona Lisa, we further cover the product needs of our customers and help them enrich their offer by making it visually appealing.

Dries Roekaerts, Vice President of Global Gourmet at Barry Callebaut

Active on five continents and in 50 countries

The launch of Mona Lisa in Mexico is another milestone on an impressive expansion journey. Founded in 1987 by pastry chef Peter Thom, who had a vision to produce prefabricated decorations to make his desserts more appealing, our global chocolate decoration brand Mona Lisa is now active on five continents and in 50 markets. Even the COVID-19 pandemic has not been able to slow recent growth.

In India, Mona Lisa launched in January 2021 with a product portfolio for the fast growing professional home baking and ice cream markets. In Brazil, Mona Lisa was launched in March 2021 to conquer the market for high-end decorations. And since this year, China is no longer a blind spot on the map either. With the launch of Mona Lisa in this huge market, our goal is to continue to take a leading position in the gastronomy and specialties market and to develop value-added products specifically for Chinese consumers.

Artistic creations with 100% sustainably sourced cocoa

Chocolate for Mona Lisa® is made from 100% sustainable cocoa that supports cocoa farming communities through the Cocoa Horizons Foundation, our preferred vehicle for enabling the implementation of sustainability activities. Cocoa Horizons is an impact-driven program focused on the prosperity of cocoa farmers and helping to create self-sustaining farming communities that protect nature and children.

Mona Lisa offers a full range of decorations

Mona Lisa offers a full palette of decorations to add color, flavor, texture and shape to chocolates, pastries, desserts and pastries. Customers include in-store bakeries, hotels, restaurants, caterers and industrial bakeries. Mona Lisa is continually expanding its product portfolio to provide customers with the most inspired and unique products needed to create world-class desserts. Our entire decor portfolio is now under our global decor brand Mona Lisa with iconic products such as Crispearls®, ChocRocks®, Blossoms, Shavings and Granellas.


Barry Callebaut SA published this content on 22 November 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on November 22, 2021 11:03:05 AM UTC.

Public now 2021

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Analyst Recommendations on BARRY CALLEBAUT AG
Sales 2022 7 652 million
8,244 million
8,244 million
Net income 2022 431 million
465 million
465 million
Net debt 2022 1,031 million
1,110 million
1,110 million
PER 2022 ratio 29.2x
Yield 2022 1.37%
Capitalization 12,606 million
13 611 million
13,581 million
VE / Sales 2022 1.78x
VE / Sales 2023 1.66x
Number of employees 12 783
Free float 64.1%

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CHF 2,300.00

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