Sleepyhead Launches Furniture Portfolio With National Ft. Ranveer Singh Campaign

The leading D2C brand in India Sleeping launched its furniture portfolio with a national campaign featuring brand ambassador Ranveer Singh. This is the second leg of their ‘A fabulous life‘ and features Ranveer endorsing the brand’s recliner sofa and chair.

Sleepyhead launches a range of enviably stylish sofas so everyone can now sit in the spotlight

The campaign marks the brand’s mission to establish itself as a complete home lifestyle brand and grow its furniture portfolio to 20% of revenue by FY22-23. Sleepyhead’s range of furniture, headlining elegant sofas and comfortable recliners also offers a wide range of bedroom and living room furniture such as beds, coffee tables, shelves and more.

Mathew Joseph, CEO and Co-Founder Sleepyhead said, “There is a huge need in the market for home and lifestyle products for new age home makers. They seek contemporary furniture that matches their design sensibilities without compromising quality at accessible prices. At Sleepyhead, we’re committed to filling that gap by making furniture that makes everyday life fun and fabulous. Ranveer Singh as our brand ambassador is the perfect choice as he personifies the quirkiness of the brand, its commitment to quality and design. Our ‘A fabulous life‘ fuels our growth plan to become a 300Cr brand by FY22-23 with 20% furniture revenue contribution.”

Sleepyhead’s new campaign catches Ranveer at home waiting for his friends and having a cute love-hate moment with his stylish Sleepyhead sofa. He shows off the sofa, its unique design and German-tested durability, but at the same time tries to hide it, before his friends arrive. Ranveer explains it’s to keep the spotlight on him at his own party. But his friends show up before he has a chance to hide it and as Ranveer expected, they completely ignore him and pass out over the sofa and its beautiful design. The film ends with Ranveer happily ceding his spotlight to his Sleepyhead couch.

Sleepyhead started in 2017 to meet the unmet needs of the first digital mattress buyer. The brand broke the category norms by launching the revolutionary Bed-In-A-Box concept and later introduced India’s first 100-night trial offer for the customer. With designed-first products, customer-centric service and competitive pricing, Sleepyhead has found its way into many homes and achieved 100% growth in the past year. With the expansion of its furniture portfolio and its partnership with Ranveer Singh, Sleepyhead is aiming for another 100% leap and pan-India market expansion.

About Sleepyhead: Sleepyhead is a D2C lifestyle and home decor brand designed for Indian digital native Millennials and Gen Zs, headquartered in Bangalore. Launched in 2017, Sleepyhead pioneered the unique Bed-In-A-Box concept in India and exceeded category standards. Having expanded into furniture, Sleepyhead is now the fastest growing furniture start-up in India. Its carefully crafted line of lifestyle furniture makes everyday living fun and fabulous. The brand caters to the underserved needs of the new-age Indian shopper by making great designs accessible without compromising on quality and service.

Shop online: www.mysleepyhead.com.

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